Role: Concepting and Art Direction
Our Task: Pitch the new Coke Studios brand experience for music festivals
while integrating the international guidelines.
OUR OVERALL CONCEPT:
A music festival is much more than "just a place", it's a whole experience.
It's where people connect and share...
Where they come together while fully being in the moment...
Where they simply appreciate music, friendships, experiences...
Where memorable and authentic moments transcend as long lasting memories!
So, how can we make Coke Studios be part of that?
while integrating the international guidelines.
OUR OVERALL CONCEPT:
A music festival is much more than "just a place", it's a whole experience.
It's where people connect and share...
Where they come together while fully being in the moment...
Where they simply appreciate music, friendships, experiences...
Where memorable and authentic moments transcend as long lasting memories!
So, how can we make Coke Studios be part of that?
Creating real moments through the real magic of Coca Cola’s essence.
Real Magic, Real Moments!
Real Magic, Real Moments!
An outdoor space for people to connect
The best view over the festivals!
A secret club
Stations with immersive experiences and scenarios to do UGC
