Role: Concepting & Art Direction
Challenge: Rebrand BERUFE HOTEL GASTRO to attract more Gen Z talent while ensuring a consistent visual identity for B2B purposes.
Insight: Gen Z aspires to find purpose and fulfillment in their work, seeking opportunities for growth, innovation, and meaningful impact.
Insight: Gen Z aspires to find purpose and fulfillment in their work, seeking opportunities for growth, innovation, and meaningful impact.
Idea: Invite talent to "Learn what brings joy!" (Lerne, was Freude macht!) by highlighting the "magical moments" along their career journeys. Emphasising that every experience, both at work and beyond, is part of their story, bringing together the industry perks and personal aspirations.
